Entrepreneurship: Strategy for Nonprofit Success?

By on December 6, 2009

The Listening Post Project’s survey on the economic downturn’s effects on nonprofits found that more than half of respondents increased their fundraising efforts and decreased their administrative costs in an effort to keep their organizations afloat.
Less than half pursued entrepreneurial strategies such as expanding their marketing and advocacy efforts or starting a for-profit subsidiarity. However, these respondents were more likely than all organizations to report “successful” or “very successful” financial performance.
The Listening Post Project wants to know: What are your experiences with entrepreneurial strategies, and do you feel they are more successful than belt-tightening and fundraising efforts?